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Quiz – 11 Promotion

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Question 1 of 11

1. Question
When placing ads it’s important to
- Measure effectiveness by counting your leads
- Repeat the ad at least ten times to see if it works
- Let people contact you but then don’t bother them
- Put head office contact details in the ad
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Question 2 of 11

2. Question
When using the book to promote the program
- Do not put your contact details in the book
- Tell people its quite hard to read
- Tell people it will help them make an informed decision
- Never offer the book to libraries or bookstores
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Question 3 of 11

3. Question
Cooperative marketing means

Tick all that apply:
- Mutual promotion with another business
- Forming a legal cooperative
- Creating an incentive for others to promote the program
- You get access to another data base or warm market
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Question 4 of 11

4. Question
Sound Therapy International educational materials include printed brochures and info sheets
- True
- False
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Question 5 of 11

5. Question
Sound Therapy International educational materials include books and workbooks
- True
- False
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Question 6 of 11

6. Question
Sound Therapy International educational materials include videos and website
- True
- False
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Question 7 of 11

7. Question
Sound Therapy International educational materials include email support sequences
- True
- False
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Question 8 of 11

8. Question
When promoting at festivals or trade shows
- Use the Sound Therapy Assessment form to engage people
- Don’t let people listen unless they buy the program
- Do not have stock at the event in case it gets stolen
- Only speak to people if they approach you
Correct

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Question 9 of 11

9. Question
When promoting Sound Therapy online

Tick all that apply:
- Create your own Sound Therapy page as part of your site
- Promote Sound Therapy on your social media networks
- Share your personal story
- Do not mention Dr Tomatis
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Question 10 of 11

10. Question
When you speak to public groups
- Do not give them a personal bio about you
- Show a video, do a PowerPoint or just tell your story. Then take questions and answers.
- Do not have a display table of product for sale
- Only agree to speak if they give you a two hour slot
Correct

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Question 11 of 11

11. Question
How to get practitioner referrals
- Visit all the practitioners in your area
- Explain how Sound Therapy helps with the conditions they see most of
- Leave some display materials and brochures
- All of the above
Correct

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