11 How to promote the program

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Knowing the unique advantages of our program is important when discussing different options with your clients, as they may raise questions about how it compares to other Sound Therapy programs.

This section addresses the question: “What are the unique features that would make someone want to choose the Sound Therapy International program?”

This question will come up because when shopping for a solution, customers may be comparing several programs and will want to clarify the differences to help them make a decision.

These are some of the most crucial conversations you will have in the sales process, so take notes on this section to help you have this information at the ready when you need it.

No other program includes all of the benefits listed here, making this a unique and value packed option for your clients.